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developer profile

lancaster new city

A group of friends, who is committed to changing the lives of Filipinos by building elegantly designed communities, founded Property Company of Friends, Inc. ( PRO-FRIENDS ) back in 1999.

The company’s goal is to provide the top-of-the-line dream houses packed with unrivaled accessibility and well-planned locations that is within your budget. Their head office can be found 55 Tinio Street, Mandaluyong City.

In a span of 12 years, PRO-FRIENDS have created 52 projects and constructed more than 30,000 excellent homes and is currently pursuing 36 horizontal projects this year. PRO-FRIENDS constantly exceeded Filipino families’ expectations by constructing magnificently designed homes from small projects (less than 70 hectares) to estate development (more than 800 hectares), to medium rise condominiums and townhouses.

corporate responsibility

PROCARE To build relationships among home-owners, Property Company of Friends, (PRO-FRIENDS) Inc. relentlessly encourage homeowners to take part in community-related activities. This also paves the way for creating responsible citizens from this little neighborhoods.

PRO EDUCATION St. Edward Integrated School in Lancaster New City is the expression of how much PRO-FRIENDS’ value education. Its commitment to providing excellent education does not end in the construction of this school, but rather, seize every opportunity to provide one when it comes.

PRO TEAM Teamwork is highly valued by PRO-FRIENDS. As one of its core values, PRO-FRIENDS ensures the peaceful relationship and vision towards a common goal.


We are your trusted partner in building homes and communities…
For our BUYERS, quality and affordable homes and communities;
For our AGENTS, business opportunities and professional growth;
For our EMPLOYEES, professional advancement and personal growth;
For our BUSINESS PARTNERS, a mutually beneficial relationship, guided by integrity and prudence;
For our SOCIETY, an environment-friendly holistic development.
Our tribute to God and the communities we serve.


A dominant leader and industry prime mover in property development…our legacy to Philippine society.

core values

Service Excellence is one significant distinction that we would like to make in the real estate industry. Service excellence implies going the extra mile to delight the customer and having the commitment to deliver “against the odds”. It also requires innovation.

Professionalism is reflected by the skills, competencies, and character of people who build our homes/communities and deliver our services. This value subsumes people development and training.

Integrity implies wholeness and absence of duplicity. We are in the business of trust. We can only sustain performance if we are trusted by our partners and stakeholders.

Respect is manifested in giving value to ideas and feelings of various stakeholders: Agents, Employees, and Suppliers.

Innovation The essence of innovation is “thinking out of the box” and creativity.

Teamwork The essence of Teamwork is synergy. More than the “Sense of Family”, teamwork puts a premium on learning and growing as a team and relationships that build trust. This core value also implies getting rid of organizational “silos” and turf-mentality within PRO-FRIENDS family. Teamwork also involves the values of Respect, Dignity.